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Gamification: How innovative companies are using this new tecnique to reinvent old processes?

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Are you looking for new ways to make dull tasks more enjoyable at your company? You should take a look at a revolutionary method called gamification

What is gamification and how does it work?

Gamification is, by definition, the implementation of game dynamics into non-game contexts, such as classrooms or businesses. In other words: it applies some principles of video games (as rewards, challenges, or teamwork) to real activities in the workplace. But to what activities can gamification be applied? Basically, to any task that could be more fun with game dynamics, and also to any activity that intends to catch customers’ attention.

But apart from promoting fun and making tasks more enjoyable and entertaining, gamification presents plenty of further advantages and benefits.

Benefits of gamification in business

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Gamification provides a lot of benefits that can be applied not only to the educational sector, but also to the business environment since it promotes teamwork and engagement that can help workers become more committed to the company’s objectives. 

In addition, it boosts creative thinking and innovation that can be decisive in achieving success- which is vital in business. The more motivated workers are, the more productive they will be, which leads to an increase in productivity. Also related to employees’ productivity, gamification improves communication and teamwork since many collaborative tasks can be gamified. 

Gamification strategies for companies

Many successful companies are designing gamification strategies for their employees to make the training process more fun, quicker, and more productive. For instance, food chains such as Domino’s Pizza are following gamification techniques to train new employees, or companies such as Cisco are using gamification to motivate and engage workers to take up courses related to social media so as to improve their skills. 

But also, some other companies use gamification methods for marketing purposes, for example, to make customers participate in sweepstakes to win some of their products- as in the case of Samsung. In other cases, customers are rewarded by getting engaged in the company’s community- for instance, by contributing to the Q&A or by publishing blog posts. 

Companies using gamification

70% of companies on the Forbes Global 2000 list use gamification nowadays, and it is expected that 50% of innovation processes will be gamified in the next few years. 

As a result, many companies are already using gamification techniques and are implementing them in more and more contexts. Examples include companies such as Google, Bluewolf, Microsoft, Deloitte, or Whirlpool, among others. And if companies as successful as these ones are following this method, it is precisely because it works. Giving customers and workers an objective and a challenge to improve their daily- and often dull- tasks is highly appealing and usually motivating, given that it encourages them to take a step further in an engaging way.

Future of gamification

Gamification is opening the doors to a new vision of how the future of dull processes may look like. Companies are looking for new ways of doing repetitive and boring tasks and gamification has opened a door towards more productive, efficient and enjoyable settings.

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